Manifesto
Good ideas die in meetings.
Talented people do repetitive labor.
Bureaucracy kills creativity.
We're building a different way.
We pretend to be in the humble side of the AI hype, sharing what we discover and think about how humans and organizations will work with AI. We are exploring the transition from how we operate today to how we'll operate tomorrow and sharing it here.
Everything we share is grounded in what proved to make great organizations great: minimizing bureaucracy, maximizing autonomy, enabling fast iteration, and making human value matter more than human labor. No claims that it'll replace human expertise. We think AI will act as a force multiplier for human judgment, not a replacement for it.
What Moves Us
Human value > Human labor
We've written thousands of lines of CRUD boilerplate. It's soul-crushing work that AI can do in seconds. Engineers should be solving architectural challenges, not copy-pasting database queries. Product people should be analyzing user behavior, not scheduling alignment meetings.
One person = Full team power
We were stunned when we managed to develop a full account management system in a few hours of work, rather than several weeks of meetings and back-and-forth. This isn't theory—it's what's possible when you remove the bureaucracy and give someone the right AI tools.
Organizations need speed + quality
Fast iteration without losing quality. Product-market fit before runway ends. Full compliance with small teams. Maximum value from the tools they already pay for.
What We're Exploring
There's a clear division of labor that makes sense to us. Humans make decisions that require judgment, experience, and context. Strategy. Architecture. What problem to solve and why it matters. AI handles execution at speed and scale—the repetitive work that takes time but not creativity. Code generation. Test writing. Documentation.
We spend a lot of time talking about what happens next. What happens to product people when AI can generate specs and run user research faster than any human? What happens to tech people when AI can write, test, and deploy code in minutes?
Here's what we're learning through active experimentation: The boundary between product and tech is blurring faster than anyone expected. When AI can write code in minutes, "tech people" become architects and decision-makers. When AI can analyze user feedback at scale, "product people" become technical strategists. The roles aren't disappearing—they're evolving, and the skills complement each other in ways we're only beginning to understand.
This is what we're actively exploring: how product and tech converge when AI handles execution. What new capabilities emerge when individuals move at team-level velocity. How organizations adapt when small teams ship at enterprise scale. What this means for how we build, how we work, and what we value.
We're not selling ourselves. We're sharing what we learn on the go, practical knowledge, not theoretical hype. Come along if you're figuring it out too.
Proof, not promises
This website was built in half a day using entirely AI tools. Design, development, content, deployment. What would've traditionally taken a team of 3-4 people several weeks.
We're documenting the entire process and sharing what we learn along the way.